Brand kit
The Ruta 0101 brand
For press, partners and businesses that mention us: the logo, the colors and the way we talk. Use them as they are.
Logo
One logo, always whole
- Use it as is: don’t redraw, recolor or crop it.
- The name is already inside the logo; don’t write “RUTA 0101” next to it.
- Never smaller than 48 px, so the wordmark stays readable.
- On light backgrounds: paper or sage.
Colors
Green is the brand. Gold is the money.
Gold appears only where something is paid. If a post isn’t Featured, Premium, sponsored or a rate, it has no gold.
- Green Ruta The brand’s voice: key headlines, places and calls to action.
- Deep green Bands, footers and dark backgrounds.
- Sage The logo’s ring. A calm field for panels.
- Paper The canvas. Never pure white.
- Surface Cards and blocks on paper.
- Text Headlines and long reading.
- Muted Captions, dates and @ credits.
- Gold Paid content only: Featured, Premium, sponsored, rates.
- Bright gold The logo’s star and price tags.
Typography
Four families, each with a job
All are free on Google Fonts.
- Live La Ceiba
- The city’s places, people and culture, told by those who lived them.
- Live it, don’t just visit.
- LA CEIBA · @ruta.0101
Voice
How we talk
- Spanish first, using vos with visitors (descubrí, reservá, mirá) and usted with businesses.
- La Ceiba is lived, not just visited: real places, people and creators, never brochure copy.
- Short, confident sentences.
- Prices go in lempiras and in dollars.
- Our team is credited by their @handle.
Social
This is how our posts look
Tag us: @ruta.0101 on TikTok, @ruta_0101 on Instagram, @ruta0101 on YouTube.
